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Latest articles, tips, and insights on analytics, reporting, and marketing metrics.

Two report cards: Revenue, and below it Agency fee (20%) worked out as Revenue x 0.2, next to the words Show your fee next to the result.

Show your fee next to the result: formula cards in reports

A MetricsWatch report can now hold a formula card that works its figure out from another card, so your fee sits next to the result it came from.

Jon
Four MetricsWatch report email designs side by side: North Star, Night Shift, Coral Bloom and Newsroom.

MetricsWatch report emails now come in 18 designs

Report emails can now use one of 18 new designs, picked per report in its settings, with charts that follow the design's colors. Classic is still t...

Jon
A MetricsWatch alert chart: event count over the last 15 checks as a blue line on a dark card, the latest value 97, down 48% from the same day last week (187).

Your MetricsWatch alert emails now show a chart

Alert emails now carry a chart of the metric's recent checks, inside the email, so you can tell a real break from a noisy metric at a glance.

Jon
A sample report email with a dark header and a white agency logo, next to the words Sample reports in your brand, from more sites.

MetricsWatch sample reports now pick up more brands

Branded sample reports now read your site's theme color and your logo's own colors, and a white logo gets a dark header so it stays readable.

Jon
A MetricsWatch Slack alert chart: event count over the last 15 checks on a dark card, the latest value 777, up 307% on the same day last week (191).

Your MetricsWatch Slack alerts now show a chart

Slack alerts now carry a chart of the metric's recent checks, right in the message, so you can tell a real break from a noisy metric at a glance.

Jon
A sample report email with a green header and amber and green charts, next to the words Sample reports in your own brand.

A preview of MetricsWatch sample reports in your own brand

See a demo of branded sample reports, currently in a limited preview. The public request form sends our standard sample report.

Jon
Before: a row of 22 alert emails for one problem. After: one when it starts, one when it clears.

Alerts now tell you once per problem, not once per check

An alert used to email you on every check while a problem lasted. It now tracks the incident: one message when it starts, quiet while it continues,...

Jon